Viamedia Geo-Graph · Prepared for Corteva Agriscience · 2027 Herbicides

Follow the Acre

Tier

of Geo-Graph cells live

This window

invested this window

of cells live

to retailers and consultants

cells paused this window

Message in market

Geo-Graph moves

Who it reaches and how

Top states this window

2027 flighting

Planning view. Footprints, audience splits and season windows follow Bader Rutter's 2027 Corn and Soybean Herbicides RFPs and the plan Viamedia submitted on September 28, 2026. Window budget shares and channel mixes illustrate that plan's emphasis and should be matched to the final flowchart. State acreage is a rounded planting index used to weight Geo-Graph hexes; swap in USDA NASS 2027 intentions when they publish. Hexes stand in for the H3 cells Geo-Graph targets at the farm and field level. A Brand Lift Study is included as added value at the recommended tier.